The rapid rise of online casinos has already penetrated the world of sports – and now rugby is on the list. In recent years, rugby teams have been receiving more and more sponsorship from online betting sites and sportsbooks.
Rugby teams are offered a variety of sponsorship arrangements, sometimes with casino logos on the uniforms and other times as the primary betting partner of the sponsoring casino. Studies show that at least half of all club and international competitions are sponsored by bookmakers.
And the number of online betting platforms, mobile casino games, blogs and news sites is on the rise. Punters who want to move to online betting are continuously looking for sites offering tips and tactics, such as https://casinofrog.com/, to better match their odds.
While internet casinos grew rapidly in the football market, rugby grew much more steadily. Thus, we investigated some of the factors that are contributing to the mobile casino industry’s interest in this sport.
Motives for the Online Casino Industry’s Competition for Rugby Sponsorship
The extra excitement betting brings can hook any sports lover. Besides, rugby’s viewership is huge and growing fast all over the world. Any growing betting industry would like to use this opportunity!
These are some of the key factors that brought the two industries together:
Getting in Front of a Big, Competitive Audience
As money flows from both sides, it might be said that betting companies and rugby teams are symbiotic. Online casinos thus utilize their sponsorship for the huge promotion they can get from a single tournament.
Rugby is a popular sport in the USA, New Zealand, and even in countries like Japan. A significant number of rugby viewers are over 18, and they are the targets of the betting industry. This strengthens the betting firm’s commercial position by reaching potential bettors.
Raising Brand Awareness
The jersey is one of the most notable identifiers of a sports team. Thus, the betting company’s logo on the jersey itself is a good means of popularizing the online casino.
Millions of fans will buy the sponsored team’s jersey depending on the success of that team. And with each purchase, the jersey will automatically improve brand awareness.
Recruiting Fresh Casino Players and Punters
The popularity of online casinos has given rise to many solid businesses. This is another reason why rugby teams are interested in partnering with betting firms.
This partnership ensures a mutual gain for both parties. The sponsors gain a steady influx of new clients while the clubs profit financially from their sponsorship. Plus, the clubs with the most fans get picked as favorites on the wedger board.
Thus, it can be assumed that the natural lovers of the teams will also inquire about the sponsor.
An Act of Corporate Social Responsibility
Giving back to the community in which you live and work will help you establish credibility. The big gambling companies do exactly that.
Online casinos and gambling firms also use the sponsored team as their mascot for community work. Additionally, all stakeholders will be able to profit from the sponsorship thanks to the tax review paid to the government.
It makes sense that other expanding enterprises will jump on the growing popularity of rugby to strengthen their marketing. After taking into account the crucial elements outlined above, it is obvious why online gambling companies would fight for rugby sponsorship.